Margida & Associates, Inc. Website
Margida & Associates, Inc. did not have a website and they were looking for a way to connect with prospective and current clients online. They needed an online presence.
We discussed their goals and designed a site that clearly explains their services. We focused on a few different types of prospective clients, those starting a business, those growing a business, and those interested in growing their personal net worth. The site is designed for each prospective client to find the services that they need. If someone decides to meet with Margida & Associates, Inc., then they can find a helpful list of what to bring to their first meeting on the tools page.
Margida & Associates, Inc. also wanted to communicate with current clients. We created a news page to keep them up to date on the latest accounting news. One can sign up for their newsletter by filling out the newsletter sign-up form on the website. The site also includes a page with tools, which provides links to external websites, like the IRS website.
The website also serves as a place to learn more about Margida & Associates, Inc. and the people behind the business. You can learn about John Margida and the staff, read the mission statement and learn about the history of the business.
Margida & Associates, Inc. is all about the personal touch and getting to know their clients well and helping them achieve their goals. I designed the site to work with their current branding. I used a linen texture as the background to give the site a more tactile feel. Margida & Associates, Inc. has a beautiful office in Stow, Ohio. The overall look of the site was designed to represent the welcoming atmosphere that you find in their office and by talking to John or anyone on the staff.
The website has helped Margida & Associates, Inc. connect with new clients and current clients. Since launching the site, they also created a Twitter profile and a Facebook page. John Margida already had a LinkedIn profile and he is listed in other locations on the web as a sponsor or member of professional organizations. Now they have a web address to include with these online listings. Their type of business is largely based on referrals. Current clients can now easily share information about Margida & Associates, Inc. by sending their colleagues and friends a link to the website.
The new website has been successful. New clients have found the site very informative and it helped them decide to meet with Margida & Associates, Inc. Current clients find it to be a good place to stay current with accounting news and tools.
Margida & Associates, Inc.